Friday, January 03, 2014

Craft Inc.

So, you want to start a business based on a craft? Meg Ilasco put together a creative business guide to get you started. She covers all the basics of how to start a business, from the plan to marketing to taxes. She doesn't mince words that to really earn a living selling crafts, you need to think bigger. How do you transition from micro-manufacturing where you make one item at a time to a large, recognizable brand? She provides examples throughout the book of individuals who have done this. This book would appeal most to those who can build a brand around their product that can transition to a range of products. The revised edition discusses the use of social media and online marketplaces like Etsy.

The book provides basic business information that can be found in just about any business how-to book. The focus on creative businesses will appeal to designers, crafters, etc. The information is not unexpected and fairly straight forward. The section on how to protect your idea does create a bit of paranoia that all ideas out there should be protected. Perhaps, but not all ideas are worth the time and expense of protecting to the extreme of lawyers and patents. In other words, do not rely on this book solely on how to proceed.

The book is printed with blue text in a relatively small font which makes the book difficult to read.

Book rating: 3 stars - the color and size of the font is a bit of a turn off, otherwise a basic how-to book.

The books I select for review are books which I personally select from my local library. I do not receive any reimbursement from authors or publishers or free books. I do provide links to Amazon as a convenience to the readers of this blog. I do earn a small referral pittance which is not even enough to buy a soda.

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